It has been an amazing journey to think back on how I was able to pivot my business at the onset of the pandemic.
I've always been a big fan of having a decent balance in both life & work, and that also means looking at your silos of business. To consider the "portfolio " of sales silos.
In Fashion, I would have Big Box Retailers, TV Shopping Channel Contracts as well as designing private label for various clients. This was a perfect balance so that if one market got soft, I could rebalance my overall sales with another.
And in product development, you are always trying to "solve a problem " ... in this case, I was annoyed at the fact that the pandemic meant we needed to wear masks & sheesh, they were ugly, badly seen & ill fitting! So I set out to "solve a problem " That created an opportunity to sell to The City, then the Federal Government AND encouraged to sign up to be a pre-approved Pro-Services Supplier.
I'm on a mission to help entrepreneurs create their product lines, to build solid businesses & of course there is a very special place in my heart for encouraging Indigenous entrepreneurs. May we all support & inspire each other!!
Cydney
Here is where you can read the full interview on the Canadian Government Website ~ https://www.tpsgc-pwgsc.gc.ca/apropos-about/histoires-stories/galerie-gallery/aiderautochtones-helpingindigenous-eng.html