Today is Earth Day & it's a great reminder to all of us to care for Mother Earth.
We are being alerted to climate change daily; in my home province of BC where my family & so many friends live suffered brutal and devastating fires which razed the entire town of Lytton, flooded Merrit and landslides washed out massive sections of highway. It's terrible, just terrible.
I try my best to be mindful of single-use plastics, pick up trash outside on walks with Princess Shilo & thinking about what I can do to be a better steward of the land.
I know so many of you are also living a more mindful life as it's in the daily news.
In many of the conversations, I am having with so many of you in developing your product lines, there is much focus on what we can do to create product lines that are using sustainable goods, and recycled materials, encouraging people to make better choices in what they do buy.
I see people looking at choosing to buy from companies that offer refillables, less ink, less packaging, and recycling renewable options.
It does make it more expensive, no question. Conscious consumerism, creating products that do/wear/live many lives is a way of thinking that we can all embrace and stretch our ways of thinking to create better products & a better world.
Customers are looking to you to innovate, to be creative & to be mindful; they will pay you back in loyalty.
So keep in mind that caring for Mother Earth ends up being good for business & you get to show up in a way that is in alignment with your values.
Happy Earth Day!!
PS I'm off to renew myself & rest up, as we are all better creatives when we are rested :)