Why the Psychology of Color Matters ~

Have you ever wondered why you feel a certain way when you enter a room, see a flower or a person dressed in a color that attracted your eye?

Why RED cars get more tickets, white is seen as angelic or pure, blue is seen as stable, robins eggs blue as hopeful and green as relaxing? 

I was reminded about the psychology of color this week when I read a fun article about the newest paint colours that EVERYONE will be reaching for in 2022 ~ 

When I read the article, read the lovely names of the colors, saw the color images and I sighed a breath of relief... And thought yup, we need more space, more gentleness, more softness in our lives.

I saw a natural softness, a more nature-inspired palette, a gentleness that felt like a soft fall into a pile of leaves or mossy forest. I heard a burbling brook & looked up to the skies for the blueness I hoped to see.

Color has always been indicative of what is going on around us, it reflects what we feel, how we instinctively reach for one item, rather than another.

I studied the Psychology of Color by Faber Biren, studied The Principles of Harmony and Contrast of Colors, by M.E.Chevreul, unquestionably one of the greatest books ever written on color, played with seasonal color and learned the ropes... how to "see " color " in different lights, working with lightboxes, settings from daytime, fluorescent to night-time & more...  

Think about how you want your customers to feel, how their pulse changes & breathe slows when they see your products ~

I'd love to hear about colors that you gravitate to & what makes you choose one colour over another.

Many Blessings, Much love & Many Colors!


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