You have an idea, a whole bunch of them, percolating in your head, your notebooks are full of colors, rough sketches, retailers or influencers you want to feature and wear your designs.
You are in the right place.
There are key pieces that each Collection must have to respect the integrity of the brand and establish the core items that will drive the business ~
This programis suitable for mid-size product programs, depending on the number of products that you would like to create. I also like to guide you on how many items to start with, what makes a sensible presentation. It addresses the what's too many and what's too few question...
Just like Goldilocks, we want to get it just right ~
This Collection Program has 121-1 sessions plus approximately 8 hrs of my time in the background ( I use this time for specs, working with sample makers if need be, research or emails etc )
I like to recommend this program for about 12 or so items, usually over a period of 3-6 months ( once a week or bi-weekly sessions ) as there are usually more products, packaging and marketing aspects to consider to get it right.
Our first session is an overview of the project ~ for me to understand your ideas completely and to find out what's at the heart of your dreams.
We look at your Brand positioning ( and often help create one ) look at what colors will enhance your brand, figure out what makes it different and stand out from the crowd.
My design background in product development is sales oriented ~
I am always interested in helping you create the right product, at the right price, reflecting a strong, recognizable Brand image ( your costing has to work so you can afford wholesaling, and scaling up... what if Trader Joe's or Nordstrom's comes knocking and you started with a price that works for a Mom & Pop Shop, just there is no margin to Wholesale or work with a Distributor? ) We need to make sure your ideas are costed properly.
As well, I am not interested in creating products for product's sake.
We are creating it to help you build a sensible business and achieve the sales to make it sustainable. Otherwise, we can just make one-offs and stay home. We create these products for sale and I always encourage my clients to be sales oriented. That's the goal. Sales. Lots of them!
I also like to help guide you to invest in what is needed and not more. I like to help reverse engineer your project so you can afford the samples, the marketing, the production.
We start with the end in mind and think through the first production and what we help you plan a net out from it financially.
We need to look at how to get you to market and sell what you are making.
Inventory needs to be turned into money.
Sales = Success.
If in the future you need investors, or to borrow from the Bank,if you have ongoing sales and distribution, they will at least make an appointment to see you and listen.
No Sales = No Deal.
It is rare that an Angel Investor, Bank or The Shark's on Shark Tank would even look at a project, no matter how incredible you think it is IF there are no sales.
We have an opportunity to strategically develop your ideas into saleable, scalable products that your market will love.
Together we will tackle everything that to bring your ideas to life ~
Branding Brainstorm ~ We have to get it right from the beginning ~
Timelines & Goals ~ I like to create a schedule so we can look at your launch date goals, events and build a calendar that helps you achieve your goals.
Materials ~ What fabrics, what metals for jewelry, what special ingredients?
Suppliers ~ Finding the right suppliers at the right prices
Merchandising ~ How many tops to bottoms, what rollout for what deliveries? What themes are the Spring Collection etc It has to present strongly to attract the client?
Samples ~ Making the right samples for photography, fit & production
Factories ~ Choosing the right factories for samples & production
Costing ~ Costing it with all the right margins and for scalability
Packaging ~ How do you want your customer to experience it? Packaging is a great way to ensure that your branding is in alignment with your brand.
Marketing Plans ~ I am not a Marketing wizard, but I do how to create the right products for particular markets and help you design into the market... like how many samples do we really need to make for the photo shoots and can we save money by shooting a behind the scenes video at the same time?
The 12 Key Pieces Collection doesn’t include actual sampling costs ~
Please see the A La Carte Menu ~ see what services I offer to help you get your samples made.
Clients typically book sessions once a week, or every 2 weeks depending on schedules.
Sessions can be rescheduled if they are rescheduled more than 24 hours in advance.
Please note that if you don't show up, the session will be considered allocated and counted as utilized.
Emails in between sessions are always welcome.
I typically answer within 24 hours.
If you are looking for someone to help you stay focused on your goal and to help you create your products, here is a comment from a happy client ~
Working with Cydney is like taking your business and planning to a new dimension. It was such a breath of fresh air working with someone that is such a creative visionary but yet knows the tactical forms of product and service implementation.
I have worked with strategists before, but her massive amount of expertise and intuitive abilities to help you with an individualized plan far exceeds the cookie cutter approach a lot of strategists subscribe to – or pie in the sky ideas that are unattainable or ill-suited for your vision. Not Cydney! It’s like stepping into another dimension as she “gets you” where you are at and is able to take your vision, break it down, and give you the practical steps to hit the ground running. It was a dream session and I would highly recommend her one on one product development and business strategy services.